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ParticipactionLogoParticipACTION is the national voice of physical activity and sport participation in Canada. Through leadership in communications, capacity building and knowledge exchange, we inspire and support Canadians to move more.  ParticipACTION’s vision is to work with its partners to ensure a Canadian society where people are the most physically active on earth.

Our Vision

Let’s get moving. It’s a simple message ParticipACTION is bringing to Canadians across this country. Moving more is the key to creating a Canada that is happier and healthier. Luckily, we live in a wonderful place where the opportunity to get moving is right at our doorstep, at home, in our local communities, and beyond. We want to change minds about what it means to be physically active. Imagine a country where physical activity is a vital part of every day life, and not one more item to check off a to do list. Our goal is to create a nation where daily physical activity is not only a priority, but also second nature – as natural as child’s play. And it starts with taking time to just move more. Bringing Canadians together and uniting them under the banner of creating a nation where physical activity is a vital part of everyday life – that is the future ParticipACTION envisions. And every step of the way, ParticipACTION will be there for you – we are your partner, your inspiration, your coach who never lets you doubt that you can do it. Come on, Canada. Let’s get moving.

Our Strategic Goals

  • To ensure physical activity, as a key determinant of health, is a priority on the national agenda.
  • To inspire Canadians to move more and inspire society to make it easier to do so.
  • To develop a legacy of collaboration and partnership in the sector.
  • To attract significant investment to the sector.
  • To manage and operate with the highest standards of good governance, efficiency, and professionalism.

Our Background

ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting healthy and active living for Canadians, it works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to inspire and support Canadians to move more. ParticipACTION is generously supported by Sport Canada.

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